Marketing Made Simple

Quick marketing tips

1. Understand your customers

Getting to know your customers is the most important stage of marketing process. The more accurate your information and knowledge, the more effective you will be at selling. Use all the information at your disposal to understand customer’s behavior, demographics, and requirements. This information should steer your major business decisions and allow you to write a marketing plan.
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8 Psychological Tips for Your Marketing Strategy

A recent article from Entrepreneur highlights eight useful reminders that can help you to implement psychology in your marketing efforts.
 
1. The human mind is prone to impulsivity.
 
Regardless of demographic, most people make impulse purchases, as shown by data from Chase, Gallup and Harris Interactive. This is why it works to ask customers to subscribe, buy and try it now.
 
“According to psychological research, “the reptilian” brain (the neocortex) expresses itself in: people's obsessive-compulsive tendencies, the flight-or-fight response and the actions people take in response to urgencies. These are precisely the factors that inspire impulse purchases.”
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5 Tips For A Flawless Facebook Ad Campaign

A TV or newspaper ad used to be the best way to reach an audience. You knew who it would reach based on what media you selected and spent more or less depending on how conveniently timed or sized your advertisement is. Today, that has changed. With 70 percent of Americans on social media and 77 percent owning a smartphone, social media sites like Facebook and Instagram have become increasingly popular mediums for businesses to target potential consumers.
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10 Laws of Social Media Marketing

Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
 
It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.
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