Six Digital Marketing Trends To Watch In 2018

'Tis the season to take a look at what worked and didn’t work in your marketing last year. In going through that exercise, I encourage you to test some new tactics for the year ahead. Below are six trends to keep an eye on and how to apply them.

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3 New Marketing Strategy Trends to Watch for in 2018

We’re roaring toward 2018, and as the days change, so do several of the marketing trends we’ve used in 2017. Many of the strategies you’ve used in the past aren’t going anywhere. Content, for instance, will always be important to help you educate and delight your buyers. Other activities, however, are already changing at a blistering pace. Are you ready for the New Year?
 
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6 Digital Marketing Trends to Watch Out For in 2018

In 2020 U.S. spending on digital advertising is set to hit $113.18 billion, double the amount compared to just 2 years ago.
 
With so many emerging technologies and platforms to leverage, there has never been a more exciting time for brands with the number of opportunities to connect with existing and future customers. However, in digital, the key to success is knowing which platforms and technologies present the best opportunities for your business and audience.

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How to Build a Better Brand With Human-Centered Design

Your brand needs to be a constantly evolving asset. Here are some recommendations on how to do that.

Creating a brand in saturated markets is an increasingly difficult task. While adtech is making it easier to target potential customers, producing unique, human-centered content that differentiates the brand remains a challenge for most companies. I deal with this on a daily basis, and constantly work to improve my own brand through updating my website, making sure my content aligns with my audience and connecting through social channels with my followers and customers.

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